Token sales have become an increasingly popular way of financing early stage companies. In 2017, they eclipsed venture capital as the primary source of early stage funding in the blockchain industry. Entrepreneurs have designed products and services around cryptographically secured tradable tokens and sold them to anyone in the world in exchange for cryptocurrency.
Designing the token itself involves balancing the considerations of early backers, the founding team, and future users. There is no clear established template, and projects around the world are developing novel token designs. At the same time, raising capital from outside investors has long been a heavily regulated activity. Layers of laws designed to protect investors exist in some form in countries around the world.
The evening will be valuable to anyone interested in integrating tokens into their business model and anyone who is simply interested in the token sale market.